3D Tours for Portland Real Estate: When Matterport Earns Its Place (And When It's Just Overhead)

A buyer in Bend opens a Portland listing on her phone at 11pm. She's been looking for three months, lives four hours east, and won't drive over until she's seen something she trusts. Twenty photos in, she keeps scrolling. Then there's a 3D tour link. She taps it, walks through the kitchen, looks down the hall, peeks into the primary bath, and decides this is the one she'll book a Saturday tour for.

That's the job a 3D tour does. It moves a buyer from "interested in pixels" to "willing to drive."