Late summer on Alameda Ridge, and the light doesn't quit until nine. The big-leaf maples along Regents throw long shadows across the pavement, sprinklers tick over lawns that have been tended for eighty years, and the brick Tudors and broad-shouldered foursquares catch the last of the sun on their west faces. A few blocks south in Irvington, the streets run straight and green under a canopy that predates most of the cars parked beneath it. This is Northeast Portland at its most photogenic — and the grand old homes here don't market the way a westside new-build does. Here's how we think about the media that sells them.